SEM Forms
SEM (Search Engine Marketing) Forms are iterations of your Inquiry Form that track the path by which a prospective student arrived at your Inquiry Form. Linking to your Inquiry Form from different areas of your website or through your web marketing increases opportunities for students to enter your EMP system, and dedicating SEM Forms to these different entry points gives you valuable insight on which entry points are the most effective and what is motivating your students to inquire. The SEM form utilized by a student can be found in a student record history.
SEM Forms do not alter the questions being asked on your Inquiry Form, but can display alternative Right Side Banner art that more specifically addresses the entry point. Use SEM forms to audit your marketing performance, enhance your web accessibility, enable event registration and help you learn about your prospective students.
SEM Form Builder
To create new SEM forms in EMP, you will use the SEM Form Builder section of the Content page.
Page Overview
The components of the SEM Form Builder page are as follows:
Toggle Archived Button
Shows or hides any Archived SEM forms
New SEM Form
Brings up dialog to create a new SEM form.
Filtering
Filter by Label: Allows you to isolate and review SEM forms that carry the same label.
Actions
Apply Label: Allows you to attach a label to selected SEM forms.
Remove Label: Allows you to remove a label from selected SEM forms.
Selection Checkbox
Allows you to select one, several or all SEM forms for labeling and archiving purposes.
Name
The name of your SEM forms.
Labels
The area housing any labels applied to your SEM forms.
Copy/Paste URL
The complete URL for your SEM forms.
Actions
Edit (pencil icon): Allows you to adjust the name or design of an SEM form
Archive: Allows you to archive SEM forms for organizational purposes.
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