The name of your SEM form will append to your campaign web address, and any spaces in the name will become hyphenated. For example, if you are creating an SEM form to track students who have entered the Inquiry Form area by clicking on the ‘Apply Now’ link on your website, an appropriate name for the associated SEM form might be ‘Apply Now’ and would generate the URL http://example.edu/Apply-Now. For SEM forms tracking the performance of ads you may be running on a website, you could name the SEM form after the ad campaign.

Please note that SEM Form names will appear to students in their browser’s address line in the associated URL.

If the SEM form is associated with an event (ex. /DailyVisit), you can select that event from this drop-down menu and enable event registration directly on the inquiry form.

By default, when a student completes the Inquiry Form, they are brought to the Home page of her PURL. If you would like to target the landing page to one of the other sections of the PURL, you can do so by adjusting the Follow-Up Page. This is useful for SEM forms that indicate a specific motivation for the student inquiry, such as applying or learning about financial aid, as it brings students directly to the requested content without having to further navigate the PURL.

You have the option of using an existing image created for another SEM form or creating a new image. For instructions on Right Side Banner creation, refer to the Right Side Banner section of the Inquiry Form chapter.

Many times, there is no need to alter a standard graphic and the same image can be reused for several SEM forms. For some forms, though, a new graphic or new copy can help assist a student find out more about a specific topic or event.

To select an existing image, scroll through the image carousel and locate the desired image.

To review the images in the carousel at a larger size, select the image and click ‘Open Selected Image in a new Tab’ which will display the banner image at full size in a new browser tab.

This toggles additional controls for your new SEM Form. These are the same controls you can find in the Inquiry Form Builder. If you decide to add in a new Page Title, Meta Description or Image Description, it will override the default settings on the Inquiry Form.

Once you have successfully completed the required fields in this dialog, click ‘Save’. The new SEM form will appear in the field below at the bottom of the list of your current SEM forms. Note the Copy/Paste URL for any added characters (hyphens). This SEM form is now a live page and can be visited and tracked.

To archive an SEM form, click the folder icon under the Actions column. This will not deactivate the link. To view previously archived SEM forms, click the “Toggle Archived” button at the top of the page.

Labels are useful colored flags that can be used to filter SEM forms. For instance, assigning specific flag colors to SEM forms associated with different EMP users, or different marketing campaigns, can allow you to quickly sort, group and identify similar forms. Labels are managed in the Label Manager area of EMP Settings.

Select the desired SEM form or multiple forms by clicking the selection checkbox next to the SEM Form name. With the forms selected, scroll up to the top of the page in the gray box housing the Actions menu. In the Actions menu, click the Remove Label drop-down menu and select the label you would like to remove.

In the Filtering menu, click the Filter by Label drop down and select the label you would like to isolate. With the Filter active, only SEM forms with that selected label will display.

When utilizing an SEM form in conjunction with an event, you can embed the registration form directly into the Inquiry Form. This allows students to immediately register after leaving your website, rather than obligating them to fill out the Inquiry Form first and navigate their PURL to find the registration area.

In the New SEM Form and Edit (pencil icon) dialogs, you will find an Events drop down menu that features all upcoming events scheduled on your calendar. Select the event you would like to associate with that specific SEM form and it will embed the date options and questions defined in by the Event. Only one event can be associated with any SEM form, so if you would like to promote multiple events, you will need to make a separate SEM form for each.